lendlab has been named a finalist in the Customer Service Innovation category at the Finder Awards 2026. Founder and Managing Director Michelle Gorsevski has also been named a finalist for Innovation Champion, recognising her leadership in building lendlab's customer-first approach to car and asset finance.
Key facts
- Award: Finder Awards 2026
- Category 1: Customer Service Innovation — Finalist (lendlab)
- Category 2: Innovation Champion — Finalist (Michelle Gorsevski, Managing Director)
- Business: lendlab (NMFG Pty Ltd), Australian Credit Licence 392616
- Based in: Bundoora, Victoria, Australia
- Industry: Car and asset finance, personal loans
Two finalist nods, one Finder Awards season
The 2026 Finder Innovation Awards program recognises Australian businesses and the people behind them for genuinely improving how customers borrow, save, and manage money. For 2026, lendlab picked up finalist recognition in two separate categories — one for the business, one for its founder.
Customer Service Innovation — lendlab
For lendlab, that's meant building a process around speed and transparency: a 60-second online quote, a soft credit check that has no impact on a borrower's credit score, a full repayment breakdown shown upfront before anyone commits to anything, and settlements handled in as little as 24 hours once an application is approved.
Innovation Champion — Michelle Gorsevski
Michelle Gorsevski founded and runs lendlab as Managing Director, and has led the build-out of the technology behind the brokerage — from automated loan processing to API-driven lender policy checks that let the team compare a panel of 40+ lenders quickly on a borrower's behalf.
Why it matters if you're comparing loans
Awards recognition is a nice milestone, but the more useful signal for anyone comparing car or personal loans is what it's actually attached to: a lender panel that gets worked on your behalf, a quote you can get in under a minute without it touching your credit score, and no surprises between your quote and your settlement figure.
"Being named a finalist in two categories in the same year is a genuine reflection of the work our team puts into making the loan process faster and more transparent for our customers — not just for us, but for the brokers and partners who work alongside us."
— Michelle Gorsevski, Managing Director, lendlab
It also caps off a strong year of recognition for lendlab, following a Best Broker Business (2–5 brokers) VIC win at the COG Aggregation awards earlier in 2026.
Frequently asked questions
What is the Finder Awards 2026 Customer Service Innovation category?
Per Finder's official awards methodology, Best Customer Service Innovation judges new steps or technology taken to improve service, weighing innovation (20%), range of features (20%), and impact measured by NPS, resolution rates or customer retention (60%). lendlab was named a finalist in this category in 2026.
What is the Innovation Champion category at the Finder Awards?
Per Finder's official awards methodology, Innovation Champion (Individual) judges how the individual drove a specific project (20%) and their personal contribution to the company's success (50%), backed by two testimonials from colleagues or clients (30%). lendlab founder and Managing Director Michelle Gorsevski was named a finalist in this category for 2026.
What does lendlab do?
lendlab is an Australian Credit Licence holder (ACL 392616) specialising in personal loans and car and asset finance. It compares options across a panel of 40+ lenders, gives borrowers a full repayment breakdown upfront, and uses a soft credit check that has no impact on a borrower's credit score.
How do I get a loan quote from lendlab?
You can get a quote from lendlab in around 60 seconds online. The quote uses a soft credit check only, so there's no impact on your credit score, and you'll see a full repayment breakdown before deciding whether to proceed.
Rates subject to lender assessment, asset type and individual credit profile. Terms and conditions apply. NMFG Pty Ltd trading as lendlab, Australian Credit Licence 392616.